Life is a game of perception. We move through it based on formed notions, acquired values and views. Perceptions are our individualized reality, a form of imagination about a thing, living elements, a subject or even a process through which our mind creates its own virtual reality.

Perception is formed based on what we see, what we hear, what we have been through and ultimately a result of our overall experiences. Perception, influences in no small measure how we see the world.

We have listed 3 things that you probably do not pay attention to but actively molds your outlook on life;


Have you ever caught yourself judging someone based on their taste in music? Of course, you have!

What you hear as well as your choice of music has a great influence on our personality and how you perceive the world. Music can help you relax, reduce pain, serve as a coping mechanism, improve your performance, ultimately music makes you feel good, and in the end, that’s worth a lot.

So, your taste in music does not only say a lot about you, it provides a myriad of ways to make your life better.

Phobia’s are formed from experiences. You are ordinarily not scared of height, blood, needles or even flying cockroaches. You taught yourself to BE. Fear is part instinct, part learned and part taught. Some fears are instinctive owing to their implications on
survival. Our fears go a long way in determining what we choose to and not to do, thus ultimately influencing how we relate with the world. The more scared you feel the scarier things will seem. Fearlessness is not the absence of fear, it is learning how to leverage it. You learnt your fear, you can unlearn it!


Many liken the eye to a camera, and this couldn’t be farther from the truth. Unlike the eye, with a camera, light comes in, bounces around on lenses and mirrors and such, after which an image is registered. The eye on the other hand, is only capable of
registering a small fraction of what you see in focus at any given time. Simply put, the eye focuses on what it needs to, and our brain fills in the rest based on things the eye has recently seen.

These predictions are often quite accurate. But sometimes it isn’t. Sometimes our brain messes this up pretty badly. This is essentially how most optical illusions work, our brain trying to build its own picture of a scene based on its imbibed notion about how the world works, utterly shriveling its job of accurately displaying what’s in front of us. Nothing is ever as really as it seems, your eyes might just be pulling one on you.


Ultimately, we tend to relate with things, products and people based on how they are presented, we decide in one split second whether we like or do not like a thing, person, product or project based on how we see and perceive them. Let’s us help your brand make the most of that split second.

For all the brand communication expertise, you might need send us a mail via
Your brand deserves to roar, avail us an avenue to make that happen.

Leave a Reply

Your email address will not be published.

You may use these <abbr title="HyperText Markup Language">HTML</abbr> tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>